As any startup knows, understanding the needs of your target audience is fundamental to success. Nevermind what you think of your product, if it renders useless in the eyes of your customers, start packing your bags cuz they ain’t gon’ buy.
At Cake Health, our bags are unpacked and we’d like to stay here a while. So to ensure a lifelong residence in our new SOMA office, we’re on a mission to get to know our users, their health care habits, and how we can help them better manage and track their medical expenses.
In order to do this efficiently and effectively, we’ve developed a number of approaches to get to know our customers, from requesting feedback via email to taking our users out to coffee – and we’re learning a ton!
Just recently we created and distributed a survey to Cake Health users that asked about the ways in which they handle their health insurance bills, claims, and their thoughts on the process. We predicted that many of our users have been in the dark about all things healthcare-related, and what we found proved our hypothesis to be true.
See below for the eye-opening results:
78.7% of respondents reported one hour of time spent on managing medical expenses — one hour! That means the majority of us are spending the same amount of time assessing our health insurance as we are eating lunch! It’s no wonder that we’re confused not to mention missing out on the opportunity to catch medical errors and over billing.
No surprise here. The health care system is extremely flawed, resulting in ‘somewhat’ to ‘extremely’ frustrated men and women (74%). This percentage is what we are working hard to decrease.
Exactly half of our survey respondents answered “Yes” to finding an error in medical billing. At Cake Health, we’re aware of the commonality of this issue. In fact it’s been reported that 8 out of 10 medical bills contain errors.
One again, evidence of men and women who are left in the dark about their options.
As our survey results suggest, there is a disconnect between the insured and the health insurance itself. Many of us do not fully understand our bills or how to manage them, leaving us feeling confused and sadly, defeated.
The good news is, we get it.
At one point or another we too were in the dark, until we created a system that turns on a light. And it is our hope that Cake Health makes your health care expenses as easy to understand as it did for us.
*This survey was published by SurveyMonkey and yielded 329 responses.