CakeHealth Integrates with GoodRx To Help Users Find The Best Deals On Prescription Drugs
August 2, 2012

CakeHealth Enhances Design to Streamline Health Insurance Management
June 13, 2012

CakeHealth Debuts Free Service to Help Consumers Manage Healthcare Expenses
September 12, 2011

CakeHealth Debuts Free Service to Help Consumers Manage Healthcare Expenses

SAN FRANCISCO, Aug. 2, 2012 — Today, CakeHealth announced integration with GoodRx, a website and mobile application that help consumers find the lowest prices on prescription drugs. With the ePharma Summit West ending last week, the news couldn’t come at a better time.

Recently, the healthcare manager unveiled Version 2.0 and has seen huge spikes in traffic. The startup is now focused on listening closely to their super users and shaping the product to address their needs.

“With rising health costs, our users are constantly searching for ways to save on healthcare. And while they can’t shave costs on necessary surgery or exams, they can find deals on prescription drugs, saving them thousands of dollars in the long run,” saysRebecca Woodcock, Founder and CEO of CakeHealth.

When a user logs into Cake, they can visit the Claims View to access the widget. After clicking on a pharmacy claim in their medical history, they will see the GoodRx tool at the bottom of their detailed view, ready to help them find the best prescription costs in their neighborhood. In the near future, the companies will integrate their products more deeply to provide consumers with quick feedback on their prescription drug purchases.

We’re pleased to be partnering with CakeHealth,” says Doug Hirsch, CEO of GoodRx. “We share a common goal of empowering consumers to make the best use of their healthcare dollar. This partnership is a big win for consumers.”

In addition to GoodRx, the CakeHealth team is working on a number of strategic partnerships, as well as a few exciting features that cannot be disclosed at this time. The site currently supports Aetna, Anthem, Blue Shield of California, Cigna, Oxford, UnitedHealthcare, Delta Dental and VSP at this time, but will be serving additional insurance carriers in the near future.

About CakeHealth

CakeHealth is a free tool that helps users stay on top of their medical bills. The site makes it easy to understand your health costs, track your deductible and find ways to save.

Founded in 2010, ­­­The CakeHealth site, fully encrypted, ensures security and privacy. The company launched to the public at TechCrunch Disrupt in September 2011 and is located in San Francisco, California. For more information or to sign up, visit

About GoodRx

CakeHealth believes all Americans are entitled to affordable prescription drugs. The company offers a website and mobile application to provide Americans with current prices for virtually all prescription drugs at most local and mail-order pharmacies. In addition, GoodRx provides comprehensive information on available discounts, coupons, savings tips and patient assistance programs. GoodRx has won a Webby award and has been positively reviewed by Consumer Reports, The Los Angeles Times, Forbes, CBS and more. GoodRx can be found at

CakeHealth Enhances Design to Streamline Health Insurance Management

SAN FRANCISCO, June 13, 2012 — CakeHealth rolled out a new look and an enhanced user interface today, designed to help users better track and manage their healthcare expenses. The online tool that assists users with the arduous task of staying on top of their medical bills is hoping that the improvements will enable users to take control of their healthcare with ease, as CakeHealth’s latest promo video suggests (Watch here).

Since their launch, CakeHealth has garnered feedback from their users through email, online surveys and in-person interviews. Throughout a two-week marketing campaign, over 300 active users submitted feedback about why they liked the site and what product improvements they wanted to see in the future. According to the team, the findings from the campaign were enlightening.

“By listening to our users, we identified specific patterns and behaviors that led us to rethink our product.” said Rebecca Woodcock, CEO and Founder of CakeHealth. “What we found is that users interested in our site wanted to answer three fundamental questions about their health insurance: how much do I owe, how long until my insurance kicks in and how much does healthcare financially impact my household – so we rebuilt our product to more effectively answer all three questions upon login.”

The redesign is just one of many enhancements CakeHealth will be making to the site throughout the year. The company also has a number of strategic partnerships lined up, along with an aggressive and promising product roadmap.

Every year around 12 billion transactions occur in healthcare from claims settlements to bill payments, with 300 billion spent on consumer in and out of pocket expenses. What’s more, insurance costs are increasing at a rate of 30% per year. CakeHealth users have been feeling the pain; around 50% are responsible for an estimated deductible of $2000 per plan year. Unsurprisingly, this adds up to a pile of paperwork and major financial responsibility for the consumer to sort through and understand.

About Cake Health

Founded in 2010, ­­­The CakeHealth site, fully encrypted, ensures security and privacy. The company launched to the public at TechCrunch Disrupt in September 2011 and is located in San Francisco, California. For more information or to sign up, visit

CakeHealth Debuts Free Service to Help Consumers Manage Healthcare Expenses

CakeHealth™ Money Manager Takes Ambiguity Out Of Healthcare Expenses

SAN FRANCISCO, September 12, 2011 – CakeHealth, Inc., a free online service to manage health insurance and medical payments, debuted today at TechCrunch Disrupt San Francisco. The service, found at, helps consumers pilot through the complexities of insurance benefits, deductibles, network and out-of-network coverage, claims, medical bills, health savings accounts, flexible spending accounts and much more.

“Eight out of every 10 medical bills have mistakes,” said Rebecca Woodcock, co-founder and CEO of CakeHealth. “We don’t think managing your healthcare dollar should be difficult. We developed CakeHealth to help subscribers regain control of their health by helping them get the most out of their healthcare spending.”

According to Woodcock, key CakeHealth innovations include the first ever plan recommendation engine that “uses subscribers’ actual usage history and costs to match them with health insurance plans that would be the best fit.” In addition, the new service features a free iPhone application to allow subscribers to enter medical bills by simply taking a photo.

“We designed CakeHealth to help consumers better manage their healthcare expenses effortlessly—adding the insurance company’s explanation of benefits with the actual medical bills and out-of-pocket spending,” said Woodcock. “For the first time, our subscribers will be able to see their complete healthcare financial picture.”

Once a consumer signs up with CakeHealth, getting started is easy. The new subscriber adds their insurance login information into their account and CakeHealth does the rest. The service will monitor and analyze claims, dynamically update the policy information to reflect claims, insurance payments and deductible payments and search for potential billing mistakes like mismatched medications, double entries and other common errors.

Three key features to CakeHealth include:

  • CakeHealth Money Manager: A service that pulls together insurance benefit information as well as billing information from medical providers. Subscribers will see, in an easy-to-understand method, what coverage they have, where their healthcare dollar is spent and, in many cases, identifying benefits they didn’t realize they had.
  • CakeHealth Plan Matcher: A unique recommendation engine that identifies healthcare plans based on a subscriber’s actual healthcare spending, individual requirements and history.
  • CakeHealth Mobile: A bill capture feature for the iPhone and available through iTunes. With CakeHealth Mobile, subscribers simply take a picture of their medical bills, and CakeHealth Mobile reads the image and automatically populates their account. In addition, subscribers can scan documents and forward them to CakeHealth via email at

“The healthcare system we have today has done a disservice to consumers – their patients,” said Woodcock. “A wall has been set up between the healthcare system and consumers with respect to communicating cost, coverage, and procedures. Most of us are not experts in medical language or codes, yet we’re expected to make complex medical decisions with little or no real information. Ultimately, it translates that we have very little influence. With CakeHealth, we are putting the decision power back in the hands for the consumer.”

About CakeHealth
Founded in 2010, CakeHealth, Inc. makes it easy to manage and understand healthcare expenses. Subscribers for the service can use it as a central place for their healthcare financial information. The service updates the plans dynamically, identifies what is covered, categorizes claims, tracks out-of-pocket expenses and sends alerts for possible overcharges and billing errors. The CakeHealth site, fully encrypted, ensures security and privacy. In addition, the company will never sell or share subscriber data. For more information or to sign up for CakeHealth Money Manager, visit

About TechCrunch Disrupt
TechCrunch Disrupt, Sept 12-14 2011, at San Francisco Design Center Concourse, 635 8th Street (at Brannan), is TechCrunch’s marquee conference in San Francisco attracting over 2,000 leading technology innovators and investors and over 150 new startups. The format combines top thought-leader discussions with new product and company launches. Morning executive discussions debate the most timely disruptions in media, advertising and technology. Afternoons host the Startup Battlefield where 27 new companies will launch for the first time on stage, selected to present from more than 1,000 applications received from around the world. Another 200 early-stage startups will exhibit in Startup Alley. TechCrunch will award a $50,000 grand prize along with other award recognitions at the conclusion of the conference.

About TechCrunch
TechCrunch ( is a leading technology media network, dedicated to obsessively profiling and reviewing new Internet products and companies. Founded in 2005, TechCrunch and its network of websites reach over 8 million unique visitors and more than 25 million page views per month. TechCrunch operates a global network of websites including dedicated properties in Europe and Japan as well as specialized industry websites including MobileCrunch, CrunchGear, and TechCrunchIT. TechCrunch’s CrunchBase, is the leading, open database about start-up companies, people and investors. In addition to Disrupt, TechCrunch hosts other conferences and events, including The Crunchies Awards and various meet-ups worldwide serving as community platforms for industry conversation and collaboration.

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CakeHealth, CakeHealth Money Manager, CakeHealth Plan Matcher and CakeHealth Mobile are trademarks of CakeHealth, Inc.

Editor’s note: Artwork including the logo and screen shots is available upon request.